Wooing the West
May 9th, 2008
Europe is taking steps to win back some of its previously dedicated tourists, Americans. The recent downturn of the American economy has affected not just those here, but tourism across Western Europe as well.
While Americans still find an economic advantage in Eastern Europe (and thus the region has seen an increase in tourism), Western Europe has become an even pricier endeavor, and has lost a significant amount of tourism dollars as a result. Official tourism boards in multiple countries have launched discount coupons, heavy advertising, and special offers to woo their Western patrons back across the ocean.
For Harry’s Bar in Venice, famous for being Hemingway’s hang-out, the way to win back the Americans was with a special 20% discount on drinks for “American Victims” of subprime loans and bad economy. It seems the bar may be actually laughing at and not with Americans’ plight with this special offer, but it might just work. As Hemingway once said, “Don’t you drink?…I have drunk since I was fifteen and few things have given me more pleasure.”
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