
A New Class of Concierge
Friday, February 29th, 2008

A recent W Magazine article examined a new class of concierge that has emerged in top luxury hotels. These are the “can do” concierges, who will do almost anything at anytime for their guests, and not just the VIP ones.
Increases in luxury hotel competitiveness and in hotel room prices seem to explain why hotels feel the need to both stand out from the crowd and to increase customer loyalty. Just as they are upping the design and amenity standards, so too are luxury hotels making guests feel more special with personal, constant service.
The article explains that 20 years ago, people didn’t use concierges for much more than restaurant recommendations, and assumed their services were reserved for VIP’s. But when the standard room now goes for over $500 per night, every guest has come to expect VIP-level service.
To some degree, that’s exactly what the hotels want. If they can fulfill inventive and sometimes outrageous requests, than they made the guest’s experience memorable and hopefully gained their loyalty. Luxury travel is all about unique, brag-worthy experiences these days, and concierges want to see it happen, especially since user reviews and word of mouth have become paramount to traveler’s hotel decisions. St. Regis’ legendary personal butler service, InterContinental’s pillow bar, and Peninsula ’s Concierge Choice newsletter are just a few examples of the efforts made by top luxury hotel chains to make guests’ stays the best possible.
On the other hand, more and more extreme cases have arisen in which guests become downright demanding and difficult with their last-minute and unusual requests (house broken pets, double-decker buses and more). While concierges refuse to do anything “illegal or immoral”, they stick to their “can do” attitude as much as possible, and ask that you take advantage of their services on your next trip. Whether you need a rooftop private dinner for two or a new computer battery, they really are happy to help (most of the time).
Find luxury hotels in top destinations around the world at Perfect Escapes:
By Sarah Ziering for Perfect Escapes

A recent W Magazine article examined a new class of concierge that has emerged in top luxury hotels. These are the “can do” concierges, who will do almost anything at anytime for their guests, and not just the VIP ones.
Increases in luxury hotel competitiveness and in hotel room prices seem to explain why hotels feel the need to both stand out from the crowd and to increase customer loyalty. Just as they are upping the design and amenity standards, so too are luxury hotels making guests feel more special with personal, constant service.
The article explains that 20 years ago, people didn’t use concierges for much more than restaurant recommendations, and assumed their services were reserved for VIP’s. But when the standard room now goes for over $500 per night, every guest has come to expect VIP-level service.
To some degree, that’s exactly what the hotels want. If they can fulfill inventive and sometimes outrageous requests, than they made the guest’s experience memorable and hopefully gained their loyalty. Luxury travel is all about unique, brag-worthy experiences these days, and concierges want to see it happen, especially since user reviews and word of mouth have become paramount to traveler’s hotel decisions. St. Regis’ legendary personal butler service, InterContinental’s pillow bar, and
On the other hand, more and more extreme cases have arisen in which guests become downright demanding and difficult with their last-minute and unusual requests (house broken pets, double-decker buses and more). While concierges refuse to do anything “illegal or immoral”, they stick to their “can do” attitude as much as possible, and ask that you take advantage of their services on your next trip. Whether you need a rooftop private dinner for two or a new computer battery, they really are happy to help (most of the time).
Find luxury hotels in top destinations around the world at Perfect Escapes:
By Sarah Ziering for Perfect Escapes

