While the luxury hotel market is holding strong, smart hoteliers are looking towards the future of the industry, and that has been identified as Generations X and Y.
Many major hotel chains are creating new brands catering to a younger generation of guests hoping that “lifestyle brands” will compliment the modern, savvy, relaxed attitude of younger generations enough to penetrate their often jaded minds. While most of the hotel chains have been slow to actually embark on this new idea, some chains such as Hyatt are quickly reforming their hotels and will have some of their new Hyatt Place properties open to guests by the end of the year.
Other brands including Starwood Aloft, Nylo Hotels, and Choice Hotels all have new hotels planned but have been slow to realize their intentions. What these hotels will feature that speaks to a younger travel sector is not quite clear, but I’m sure we can expect a high level of technology, hip lounges, and that always desirable “cool” factor, which is often only achievable when members of Generations X and Y decide for themselves what the “it” item of the moment is, and that honor is an increasingly tough battle to win these days.
So it remains to be seen if these new hotels will be embraced by a new generation, or if they will drag down an age-divided hotel industry, rupturing what has recently been very strong profits, in an attempt to catch this growing population of travelers. In the meantime, spend some time at one of these hip hotels, and experience some X and Y Generation “cool” for yourself.
Gansevoort South - South Beach, Miami, FL
Gramercy Park Hotel - New York City
Hotel Sax - Chicago, IL
Viceroy - Palm Springs
Hotel Solamar - San Diego, CA
Vincci South Beach- Miami, FL
Search all of the Hip Luxury Hotels on Perfect Escapes.
Tags: Chicago, Luxury, Luxury Hotels, New York, Perfect Escapes
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November 5th, 2007 at 2:41 pm
I just stayed at the Hotel Sax. It was amazing. The bar downstairs was great too. Quite the scene.