The Morgans Hotel Group has taken another step toward its $600-million redesign and expansion of the Hard Rock Hotel & Casino, hiring Mark Zeff as the lead designer for the massive project. The New York-based company acquired the off-Strip resort and an adjacent 23 acres earlier this year for $770 million. Mark Zeff says his vision is for “a hedonistic, goth, inspired rock and roll manor house, with an elegant, youthful vibe.” The plan, first detailed in March, calls for a redesign of the existing 550-room north tower and creating the interiors for the new 400-room south tower. The project will include a private pool and full-service spa that Zeff will design in partnership with Amy Sacco. Zeff also is working with motocross racer Carey Hart on a new tattoo inspired lounge called Wasted Space. Finally, the property’s main concert venue, the Joint, will be redesigned by Zeff and expanded to accommodate 5,000 people.
Zeff, owner of Zeff Design, is considered one of the top designers in the US. He has done hotel design work for hospitality industry giants, worked with famous chefs on their restaurants and completed interior redesigns for Hollywood stars. His current commissions include the interior redesign of the Lowell Hotel in New York and a new spa at the Carlyle, also in New York.
The expansion will add 950 rooms, 60,000 sf of meeting space, 35,000 sf of retail, the new spa and nightclub. The new hotel rooms will come in two new 15-story towers, one on the existing casino-hotel property that will have 500 rooms and another, slightly smaller all-suite tower on one-third of the adjacent acreage. The project also will include the expansion of the Hard Rock’s casino and pool. Project completion is slated for mid-2009.
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